About Us
Our Team
Fernanda Zambrotti
Fernanda Zambrotti
The Potência Coletiva team is made up of two professionals with established careers in the retail sector. Fernanda Zambrotti has international experience and a strong background in strategic planning, while Paula Sabra stands out for her expertise in data analysis and product optimization. With experience in Brazil’s leading fashion gro
The Potência Coletiva team is made up of two professionals with established careers in the retail sector. Fernanda Zambrotti has international experience and a strong background in strategic planning, while Paula Sabra stands out for her expertise in data analysis and product optimization. With experience in Brazil’s leading fashion groups, we bring an integrated and hands-on perspective to help our clients achieve meaningful and consistent results.
Fernanda Zambrotti
Fernanda Zambrotti
Fernanda Zambrotti
A professional with over 15 years of experience in retail and fashion strategic planning. She has worked in large companies such as Richards, Zara (UK), Dufry, and Lojas Leader, developing and implementing business strategies, performance analysis, and process optimization to maximize results.
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Paula Sabra
Fernanda Zambrotti
Paula Sabra
A professional with 7 years of experience in Planning at one of Brazil’s leading fashion groups, specializing in data analysis and product strategies. With over 15 years in the fashion retail sector, she has solid experience in assortment management, purchase planning, and strategic decision-making support, always focusing on maximizing results and optimizing collection performance.
Consultancy Pillars
"Solid foundations generate lasting results."
"We transform challenges into results."
"Planning is deciding in advance what and how your victory will be."
Work Schedule
Phase 1: Diagnosis
Detailed analysis of the current situation and identification of improvement opportunities.
Phase 2: Implementation and Execution
Implementation of planned changes with a focus on results.
Phase 3: Monitoring and Optimization
Continuous monitoring to adjust strategies and maximize impact.
Our work is divided into three practical stages: detailed diagnosis to map challenges and opportunities, structured implementation of planned changes, and continuous monitoring of results for necessary adjustments.
Brands Served
